Wedding, Photography & the Balls of Life

*2 mins read*

Amidst all the hustle and bustle of starting up, it’s always nice to take a break and appreciate some of the greater things in life, such as the holy matrimony of 2 people.

I’ve had the chance to witness the marriage of my best friend for 14 years (, capture some of the special occasion and ponder about life.


I’ve posted the photos here on, which is an awesome platform for telling stories through pictures.  Hopefully I’ll be able to migrate the old photos over and get my photo journal updated.

The event reminded  me of the crystal ball story by Brian Dyson, CEO of Coca-Cola Enterprises,  who spoke of the relationship of work to your other commitments:

Imagine life as a game in which you are juggling some five balls in the air. You name them – Work, Family, Health, Friends and Spirit and you’re keeping all of these in the air.

You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – Family, Health, Friends and Spirit – are made of glass. If you drop one of these; they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for it.

Give the required time to your family, friends and have proper rest. Value has a value only if its value is valued.

How counter intuitive this piece of advice is for a startup!

So everyone, at the end of the day, life is short, build/do stuff that matters. 🙂

Congratulations again to you Mr. & Mrs Soh!

1 November 2014


Shucks! I am one month late.

October has been a pretty rough. I got my ass handed to me while pitching the idea of a subscription box to investors. They all have the “not another subscription box” look across their face. The general folks on the street don’t really get the term subscription boxes either so I had to put it  across simply that I sell nuts and dried fruits online.

Ambiguity also happens to be the word of the month. I underestimated the level of uncertainty I had to deal with on a a daily basis. As quoted from Mikkel Svane, founder of zendesk in a Startup Grind interview:

There’s complete ambiguity about what’s going to happen with the company. There’s complete ambiguity about when you’ll ever get a decent paycheck. So keeping people together in that phase is really complicated.

Everyday I am second guessing whether we are building something people want, whether this is a company worth building. There were countless of times where we wondered if this would be a worthwhile venture to pursue. And then after reading Ben Horowitz’s The Hard Thing about Hard Things, I realised this is part of the struggle.

‘On fear – The hero and the coward feel the same. They just do different things. People who watch you judge you on what you do, not what you feel.’ – Ben Horowitz

Thankfully, every signup and feedback from customers gave reassurance that someone is paying for BoxGreen (some even paid for a year upfront). And so we continue our climb to the 200 sign up mark.

‘Embrace the struggle and remember – the hard things will always be hard things.’ -Ben Horowitz